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VIKA SERSTOBITOVA
THE DAILY COMMUTE
THE LATE NIGHT AT WORK
THE THIRD YEAR
CONSUMER PROFILES.
MINDLESS TO MINDFUL
Generating consumer profiles has been an essential part of any proposition. It is important to identify the audience in order to commuicate the right message in the right way. These consumer profiles are part of “Mindless to Mindful” report and they represent four categories of people who are caght up in the daily routines of mindless experiences.
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